On The Rocks 0%

Created for the 2025 D&AD competition, ‘OTR Take us 0ut is a line of non-alcoholic premixed mocktails that you can take out with you. in today’s age, Gen Z prefer to spend money on experiences and conjugate at home or within nature. This project allows its consumer to have their party wherever they like.

I designed a wooden carry case which converts into a display tray and stand allowing its user to enjoy on the rocks in comfort and style wherever they are. The advertising campaign is inspired by the theme of travel. Print advertisements are placed in areas of public transport and travelling pop ups are used to engage consumers and encourage social media sharing.